What Should I do Next?

My friend gave me a few helpful suggestions for my blog last week, one of which was to share lookalikes. So if there is a trendy item that is created by the new Bottega, to share cheaper alternatives. But I do not support the high street and try to stay away from it. At times I am lucky enough to find a vintage option, thanks to fashion walking around in circles. But I feel conflicted about sharing any shopping temptations on my Instagram especially since not all of them are sustainable.


As my bio states, I am looking for a marriage between design and sustainability. Yet in the pool of sustainable fashion brands, I find two types: minimalistic (flooding, but not my cup of tea) and creative (not as many that I like). Minimalistic pieces can fit nicely in any wardrobe and enable one to create a capsule wardrobe that would serve one well and for a long time. On the other hand, there are brands like Gung Ho and many others that I adore that just create. Gung Ho's collections are not based on trends, but on vital environmental themes and wearable silhouettes. I think they're right in ignoring the trend as there is much less temptation that way. Gung Ho is one of the few brands that covers sustainability and design for me. Is that the future of fashion: minimalistic uniform and /or designers expressing themselves ignoring the trends? As a consumer, there is definitely less pressure that way.


But I understand that a lot of people may want specific items that are in right now. A lot of them can be found on Etsy and in vintage stores because even though the details change, the overall silhouette stays the same (e.g. oversized blazers). On a nice walk around Chelsea and Portobello road, you would be able to find enough vintage pieces to fit your budget and possibly your trend hunt. But that involves being time rich and patient. As someone said, you cannot get a combination of two from fast, cheap and of high quality. So if you want a perfect, cheap and high-quality charity shop find, that would demand time, which not everyone has working hard making a living, especially if living in London.


Another thing I am very conflicted about is that I am using my own wardrobe in my shoots. It is huge, and I love it, even though I definitely need better storage solutions, and no, I am not giving that pair of shoes away. I have a huge attachment to my clothes shoes and bags, however cheap or expensive they are unless they hurt me or are really small, I am not getting rid of any. But that means that a lot of the clothes are old and cannot be bought anymore. I also buy a lot of stuff on sale and sample sales, because I feel that

1) if the item waits for me until the sale and I still want it, then I can get it

2) there is so much surplus items left that it's a pity for them to be thrown out

3) you can get quality items much cheaper, not that luxury or higher price point necessarily means quality, but I do hunt quality items down.


I could share alternatives or the brand of the trousers I have that always make the same silhouette (e.g. COS). What if people don't need it? What if £89 for a pair of not sustainable but high-quality trousers is too much for some? What if it confuses the readers on my priorities? I feel like sometimes I compromise on sustainability if design and quality are really good in my eyes (do not kill me just yet). But I do not know whether I am comfortable to promote that approach to everyone. I feel I would be heavily criticised for quality over anything approach. Does that matter? Because to me, buying quality means buying less and making sure it lasts. Surely that is sustainable? The ideal sustainability for me is locally made fairly paid fashion, I definitely adore brands making things in small batches from leftover materials (Olivia Rose, Roop, By Megan Crosby). But then switching on the sewing machine and sending pieces all over the world means that energy and resources are being used (I know I know extremity). I love vintage, but even then the owners of these stores fly all over Europe and sometimes America weekly to pick up new pieces. How 'sustainable' is that?


Sometimes it feels I love fashion, but to be truly sustainable, I need to be naked. I love sharing my finds regardless whether I buy them or not and my talent, unfortunately, lies in finding things (literally anything). I do feel that I can make more impact by working with individuals and their wardrobes by suggesting new ways of pairing things together and if in need of shopping, suggesting the most sustainable option for that individual. So if you are interested, get in touch (inkstylingpr@gmail.com) !


  • INKstyling
  • INKstyling

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